KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu.To understand the receptivity to the product in the first place,KFC offers the Double Down for sale:
A)exclusively to company employees.
B)to as broad a geographic region as possible.
C)to a unidimensional target market.
D)in a defined area.

Question

Quizplus · Accepted Answer

Launching the product in a defined area allows KFC to test the product in a controlled environment and to obtain feedback from a smaller group of customers before making a decision to offer it nationwide. This approach allows KFC to minimize the risk of a nationwide launch in case the product is not well-received by customers.

KFC Is Trying to Understand Whether They Should Launch the 'Double