Which of the following statements about the screening and evaluation stage of the new-product process is true?
A)The external approach decides whether the new-product idea is technically feasible.
B)Concept testing is part of the internal approach.
C)New-product ideas are eliminated during the business analysis stage.
D)A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.

Question

Quizplus · Accepted Answer

A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test, which is a part of the screening and evaluation stage of the new-product process. The external approach is concerned with market analysis, and the business analysis stage comes after the screening and evaluation stage.

Which of the Following Statements About the Screening and Evaluation