Developing a pool of concepts as candidates for new products is an example of:
A)proactive production strategy.
B)new-product mix.
C)product development.
D)idea generation.

Question

Quizplus · Accepted Answer

Developing a pool of concepts as candidates for new products is the initial step in the new product development process, which is commonly known as idea generation. This involves collecting and generating a large number of feasible new product ideas to choose from.

Developing a Pool of Concepts as Candidates for New Products