Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?
A)the new-service development process is difficult to map out for the service company and often difficult for the service customer to observe
B)most service companies focus on creating only incremental improvements
C)most service companies focus on continuous innovation
D)the new-service development process is often easy to map out for the service company and often easy for the service customer to observe

Question

Quizplus · Accepted Answer

The option A suggests that the new-service development process is difficult to map out for the service company and often difficult for the service customer to observe, which illustrates the major difference between creating and delivering new services compared to new tangible products. Services are intangible and involve multiple interactions, making it hard to develop and deliver them in a predictable, standardized way, unlike tangible products. Option B, C, and D do not highlight the essential differences between new-service development and tangible product development.

Many Services-Marketing Experts Suggest That Creating and Delivering New Services