The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings.According to our text,which item is equally weighted between goods and services?
A)Salt
B)Fast-food restaurant
C)Advertising agency
D)Teaching

Question

Quizplus · Accepted Answer

A fast-food restaurant offers both tangible goods (food) and intangible services (customer service, dining experience) equally.

The "Service Continuum" Is a Range from the Tangible to the Intangible