Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
A)intangibility of services.
B)incongruity of services.
C)inseparability of services from consumers.
D)inflexibility of services.

Question

Quizplus · Accepted Answer

Services are intangible and cannot be physically examined or experienced until after they have been purchased. This lack of tangibility makes it difficult for consumers to evaluate services before they make a purchase decision.

Consumers Have More Difficulty Evaluating Services Than They Do Products;