When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item,it is called:
A)line item pricing.
B)product-line pricing.
C)price lining.
D)customary pricing.

Question

Quizplus · Accepted Answer

Product-line pricing involves setting prices for an entire line of products based on the average cost and desired profit for the line as a whole, rather than setting prices for each individual item separately. This approach aims to create a pricing strategy that balances profitability and consumer demand across multiple products in a line.

When a Manager Sets Prices for All Items in a Multiple