Loss-leader pricing is:
A)a pricing method where the price the seller quotes includes all transportation costs.
B)setting the same price for similar customers who buy the same product and quantities under the same conditions.
C)deliberately selling a product below its customary price to attract attention to it.
D)a method of pricing based on a product's tradition, standardized channels of distribution, or other competitive factors.

Question

Quizplus · Accepted Answer

Loss-leader pricing is a marketing tactic where a product is sold below its customary price in order to attract attention and draw customers into a store or to a website. The hope is that customers will also buy other products with higher profit margins while they are in the store or on the website.

Loss-Leader Pricing Is