Which of the following is NOT a demand-oriented approach to pricing?
A)prestige pricing
B)bundle pricing
C)price lining
D)customary pricing

Question

Quizplus · Accepted Answer

Customary pricing is a cost-oriented approach to pricing and not a demand-oriented approach. Demand-oriented pricing strategies include prestige pricing, bundle pricing, and price lining, which all take into consideration the perceived value and willingness to pay of the target market.

Which of the Following Is NOT a Demand-Oriented Approach to Pricing