As a performance measure,share of voice is
A)the number of comments users are making on a product or a brand.
B)the percentage of comments users are making on the unique videos posted about a product or brand.
C)the brand's share or percentage of all the online social media chatter related to a product category or topic.
D)the number of users tweeting about a brand or product.

Question

Quizplus · Accepted Answer

Share of voice is the brand's share or percentage of all the online social media chatter related to a product category or topic. It enables a company to see how much of an impact their brand is making compared to its competitors on social media. Options A, B, and D are all measures of social media engagement, but they do not specifically measure the brand's share or percentage of online conversations related to a product category or topic.

As a Performance Measure,share of Voice Is