A fixed amount paid to a site for posting an ad for a finite amount of time is referred to as
A)cost per thousand (CPM).
B)cost per click (CPC).
C)cost per action (CPA).
D)negotiated (cost).

Question

Quizplus · Accepted Answer

A fixed amount paid to a site for posting an ad for a finite amount of time is typically a negotiated cost, where the advertiser and site owner agree upon a specific payment amount for the ad placement. CPM, CPC, and CPA are typically used to measure performance-based advertising models where payment is based on clicks, views, or conversions.

A Fixed Amount Paid to a Site for Posting an Ad