Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.
A)one-way consumers
B)passive receivers
C)end-receivers
D)traditional consumers

Question

Quizplus · Accepted Answer

Traditional media use one-way communication to advertise their products, which means that they send the message to the consumers who are referred to as passive receivers. They do not have the opportunity to provide feedback or interact with the message being sent.

Traditional Media Use One-Way Communication to Advertise Their Products