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The Demand-Pull Approach to Research and Development Refers to

Question 21

Multiple Choice

The demand-pull approach to research and development refers to


A) research and development that focuses on developing products that are expected to increase demand in a particular market segment.
B) research and development that begins by examining the outputs of the firm's basic research, and considering what potential commercial applications may be constructed from those outputs.
C) research and development that greatly overextends the development budget of the firm.
D) research and development that originates as a response to the specific problems or suggestions of customers.

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