Irrespective of whether the characteristics of a technology are imitable or not,a first mover has an opportunity to build brand loyalty before the entry of other competitors.

Question

Quizplus · Accepted Answer

Even though imitability may determine the length of time a first mover holds the advantage, being the first one in the market allows them to establish their brand and gain loyalty from early adopters, giving them an advantage over future competitors.

Irrespective of Whether the Characteristics of a Technology Are Imitable