Which of the following methods of implementing a differentiation strategy has been greatly enhanced because of Internet technologies?
A) celebrity endorsements
B) prestige packaging
C) mass customization
D) exceptional service

Question

Quizplus · Accepted Answer

Among the most striking differentiation trends are new ways to interact with consumers. In particular, the Internet has created new ways of differentiating by enabling mass customization, which improves the response to customer wishes.

Which of the Following Methods of Implementing a Differentiation Strategy