Next Door Cellular is a leading mobile network operator.Since most of the resources used by Next Door Cellular are easily available,the company's brand name is the only resource that distinguishes it from the other operators.No other competitor in the industry has a strong brand name like that of Next Door Cellular.This unique asset that has helped the company gain a competitive advantage will be considered as a(n)_____ resource in the VRIO framework.
A) tangible
B) mobile
C) imperishable
D) rare

Question

Quizplus · Accepted Answer

This unique asset that has helped Next Door Cellular gain a competitive advantage will be considered as a rare resource in the VRIO framework. A resource is rare if the number of firms that possess it is less than the number of firms it would require to reach a state of perfect competition.

Next Door Cellular Is a Leading Mobile Network Operator