Which of the following reasons led to the launch of Procter & Gamble's "Connect + Develop," a web-based interface that connects the company's internal-innovation capability with the distributed knowledge in the global community?
A) The company wanted to focus on process innovation rather than product innovation.
B) The company was no longer able to generate adequate growth through closed innovation.
C) The company wanted to carefully protect its intellectual property.
D) The supply and mobility of unskilled workers within the industry had increased drastically.

Question

Quizplus · Accepted Answer

P&G is an $85-billion company whose investors expect it to grow at least 4-6 percent a year, which implies generating between $3 and $5 billion in incremental revenue annually. P&G was no longer able to generate this amount of growth through closed innovation. By 2000, P&G's closed-innovation machine had stalled, and the company lost half its market value. It needed a change in innovation strategy to drive organic growth.

Which of the Following Reasons Led to the Launch of Procter