Which of these is (are)the risk(s)associated with licensing as a means of entering overseas markets?
A) Licensing limits a company's ability to coordinate strategic moves across countries.
B) A company may lose control of its technology.
C) A company may lose control over its manufacturing, marketing, and strategic functions.
D) All of these.
E) None of these.

Question

Quizplus · Accepted Answer

Licensing can limit a company's ability to coordinate strategic moves across countries as it relies on the licensee to make decisions and act in the best interest of the company. Additionally, licensing may result in a company losing control of its technology and its manufacturing, marketing, and strategic functions. Therefore, all of the options are risks associated with licensing as a means of entering overseas markets.

Which of These Is (Are)the Risk(s)associated with Licensing as a Means