Which of the following factors is most likely to lead to a loss of competitive advantage for Nike?
A) An inability of the company to create heroes
B) A marketing strategy that is completely without risks
C) Too many public relations disasters combined with severe shortcomings of some of Nike's heroes
D) Too much money spent on celebrity endorsements and too little spent on sponsoring athletes

Question

Quizplus · Accepted Answer

Time and time again Nike's heroes have fallen from grace. Clearly, Nike's approach in building its core competency of creating heroes is not without risks. Too many of these public relations disasters combined with too severe shortcomings of some of Nike's most celebrated heroes could damage the company's reputation and lead to a loss of competitive advantage.

Which of the Following Factors Is Most Likely to Lead