If a strategic business unit is recognized as a cash cow, it is advisable to:
A) harvest the business.
B) invest into the business to hold its current position.
C) divest the business due to its low market share.
D) maintain it till turns into a dog.

Question

Quizplus · Accepted Answer

The strategic recommendation for cash cows is to invest enough into them to hold their current position, and to avoid having them turn into dogs.

If a Strategic Business Unit Is Recognized as a Cash