Which of the following strategies must a multinational enterprise (MNE)use when it wants to pursue an integration strategy at the business level by attempting to reconcile product and/or service differentiations at low cost?
A) A multidomestic strategy
B) An international strategy
C) A global-standardization strategy
D) A transnational strategy

Question

Quizplus · Accepted Answer

A transnational strategy is generally used by multinational companies that pursue an integration strategy at the business level by attempting to reconcile product and/or service differentiations at low cost.

Which of the Following Strategies Must a Multinational Enterprise (MNE)use