When PlasticMade Dinnerware arranges for its advertisements to display on the sites visited by Internet users that exhibit an interest in home decor and cooking,they are employing _________________.
A) behavioral targeting
B) return on marketing investment
C) standardized marketing communications
D) undifferentiated marketing

Question

Quizplus · Accepted Answer

Behavioral targeting involves displaying advertisements to Internet users based on their browsing behavior and interests. In this case, PlasticMade Dinnerware is targeting users interested in home decor and cooking, thus employing behavioral targeting. Return on marketing investment is a measurement of the effectiveness of marketing efforts, standardized marketing communications refer to consistent brand messaging across all channels, and undifferentiated marketing is a mass marketing approach with little to no segmentation of the target audience.

When PlasticMade Dinnerware Arranges for Its Advertisements to Display on the Sites