One benefit of country-based,or macro-segmentation is that it __________________________.
A) enables a company to centralize its operations
B) accounts for consumer differences within each country
C) acknowledges segments that are not bound by the borders of a geographic region
D) allows a firm to use one marketing mix on a global basis

Question

Quizplus · Accepted Answer

Country-based segmentation enables a company to centralize its operations because it allows the company to focus on the needs of consumers in a specific country. This can lead to cost savings and increased efficiency.

One Benefit of Country-Based,or Macro-Segmentation Is That It __________________________