The addition of channel intermediaries in an export transaction will usually result in ___________________________________.
A) increased consumer prices or decreased profitability
B) increased profitability or decreased prices
C) an unprofitable export transaction
D) retail prices too high to generate sales

Question

Quizplus · Accepted Answer

The addition of channel intermediaries such as distributors, agents, or brokers will result in increased costs and commissions, leading to increased consumer prices or decreased profitability for the exporting firm.

The Addition of Channel Intermediaries in an Export Transaction Will