The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________.
A) mix
B) breadth
C) width
D) length

Question

Quizplus · Accepted Answer

The term "length" refers to the number of levels in a distribution channel, from the manufacturer to the final user. Therefore, D is the best choice. A, B, and C are not relevant terms in this context.

The Number of Levels and Types of Intermediaries Which Perform