When an owner does not defend against the unauthorized use of a trademark, the trademark is most likely to become generic.

Question

Quizplus · Accepted Answer

A trademark is most likely to become generic (1) when an owner does not defend against unauthorized use and (2) when the public becomes confused as to whether a term refers to a particular product/service or refers to a general class of products/services.

When an Owner Does Not Defend Against the Unauthorized Use