In an attempt to ensure that creativity groups work on problems instead of merely discussing them,Coinstar Inc. ,creates its groups from pools of functional specialists representing relevant fields.Identify the methodology used by the firm to gather the list of consumer problems.
A)Disciplines panel
B)Observation
C)Leap studies
D)Role-playing

Question

Quizplus · Accepted Answer

Coinstar Inc. creates its groups from pools of functional specialists representing relevant fields. This suggests that the firm is using a disciplines panel methodology to gather the list of consumer problems. A disciplines panel involves selecting a group of experts from a variety of fields who have knowledge and expertise related to the problem being addressed. They work together to identify and analyze the problem, and to develop potential solutions. By using a disciplines panel, the firm is ensuring that the creativity groups have access to diverse perspectives and knowledge, and that they are focused on solving problems rather than just discussing them.

In an Attempt to Ensure That Creativity Groups Work on Problems