Brainstorming and the group creativity techniques it spawned,tend to rely heavily upon:
A)watching customers using products in their own environments.
B)leaping into the future to pick a period that is then described.
C)the presenting / reacting sequence that gives group creativity its meaning.
D)the study of wild cards-high-impact,low-probability events.

Question

Quizplus · Accepted Answer

The presenting/reacting sequence is a key aspect of group creativity techniques such as brainstorming. These techniques rely on individuals presenting ideas, and then the group reacting to these ideas to build upon them and create new solutions. Watching customers (A) and studying wild cards (D) may be useful in other contexts, but they are not central to group creativity techniques. Leaping into the future (B) may be a technique used in some creative processes, but it is not specific to brainstorming or group creativity.

Brainstorming and the Group Creativity Techniques It Spawned,tend to Rely