A disadvantage of using in-house people to report on customer problems is that:
A)most in-house people have not spent any time with customers and end-users.
B)each suggestion is usually someone's perception of what the customer problem is.
C)technical people are not involved in the information gathering process.
D)in-house people generally lack the skills required for analyzing customer problems.

Question

Quizplus · Accepted Answer

In-house people may have limited exposure to customer problems and may form perceptions that may not represent the actual problems faced by customers.

A Disadvantage of Using In-House People to Report on Customer