Which of the following can resist the bazooka effect?
A) Allow the idea source to participate in the initial reaction.
B) Give the authority of rejecting an idea to a single person.
C) Encourage the participants to give an initial reaction based on intuition.
D) Use trained and experienced evaluators for evaluating an idea.
Correct Answer:
Verified
Q24: Concept testing was essentially "invented" by _.
A)industrial
Q25: In creating a concept statement where several
Q26: Which of the following questions appears in
Q27: With reference to new product development,which of
Q28: Basically,a product concept is a:
A)physical prototype.
B)product feature.
C)core
Q30: If it is simple for a services
Q31: The BASES Group is the largest supplier
Q32: According to the classic five-point question format
Q33: Once the concept passes the first hurdle,concept
Q34: Concept testing will most likely work for
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