The protocol statement clearly defines the firm's _____,which is a specific group of consumers / end-users having specific problems the firm hopes to solve at a profit for itself.
A)focus group
B)target market
C)core group
D)augmented market

Question

Quizplus · Accepted Answer

The term "target market" is used in marketing to define a specific group of consumers or end-users that a firm aims to reach with its products or services. The protocol statement is a document that outlines the objectives and goals of a project or initiative. Therefore, the protocol statement would include the target market the firm is attempting to reach. The other options, such as focus group, core group, and augmented market, do not accurately describe the target market defined in the protocol statement.

The Protocol Statement Clearly Defines the Firm's _____,Which Is a Specific