Which of these sampling frames is most likely to produce the largest noncoverage bias problem?
A)Declared marketing majors in the School of Business
B)The metropolitan area telephone book
C)A department store's charge account customers
D)Heads of households in the graduate student apartment complex
E)Clients of an insurance office

Question

Quizplus · Accepted Answer

The metropolitan area telephone book is likely to produce the largest noncoverage bias problem as it does not include everyone in the area and may exclude certain groups or individuals without phone lines or unlisted numbers.

Which of These Sampling Frames Is Most Likely to Produce