Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of
A)basic descriptive statistics.
B)using statistical inference to estimate a population parameter based upon sample statistics.
C)using statistical inference to estimate a statistic based upon a population parameter.
D)hypothesis testing.
E)Both a and b.

Question

Quizplus · Accepted Answer

The statement mentions a sample statistic (ad recall rate of 65%) and a confidence interval (62% to 68%), which are both examples of statistical inference used to estimate a population parameter (ad recall rate in the population). Therefore, the statement illustrates choice B, which is using statistical inference to estimate a population parameter based upon sample statistics.

Kit Kat Candy Bar Executives Make the Following Statement: "Our