Which of the following situations could make use of exploratory research?
A)Sony is interested in developing advanced HDTV imaging technology.
B)Hillary Clinton,a potential democratic candidate for the U.S.presidency in 2008,is wondering how to allocate her campaign resources efficiently across various states.
C)A newly formed religious organization is wondering what strategies it should use to seek donations from the public.
D)Proctor and Gamble is interested in determining what type of appeal is best suited for its new shaver.
E)All of the above could use exploratory research.

Question

Quizplus · Accepted Answer

All of the given situations could benefit from exploratory research. Sony would need to explore existing technology and consumer needs to develop advanced HDTV imaging technology. Hillary Clinton would need to explore various demographic and voter behavior patterns across different states to allocate her campaign resources efficiently. The newly formed religious organization would need to explore different donation-seeking strategies that best resonate with potential donors. Proctor and Gamble would need to explore customer preferences and attitudes towards the different types of shavers to determine the best appeal to use for their product.

Which of the Following Situations Could Make Use of Exploratory