A discovery-oriented decision problem is best defined as a
A)decision problem that typically seeks to answer "what" or "why" questions
B)restatement of the decision problem in research terms
C)decision problem that typically seeks to answer "how" questions
D)written statement that describes the marketing problem
E)All of the above.

Question

Quizplus · Accepted Answer

A discovery-oriented decision problem is one that seeks to uncover new insights or knowledge about a topic. Therefore, it is best defined as a decision problem that typically seeks to answer "what" or "why" questions, as opposed to "how" questions (which are more implementation-oriented). The other options are not accurate definitions of a discovery-oriented decision problem.

A Discovery-Oriented Decision Problem Is Best Defined as a