Which of the following is FALSE?
A)Serendipity is the same thing as planned change.
B)Marketing problems develop from not only real marketing problems but also marketing situations called opportunities.
C)The marketing problem should be defined clearly so that research can be designed properly.
D)Change is a fundamental source of marketing problems.
E)None of these statements are false;they are all true.

Question

Quizplus · Accepted Answer

Serendipity refers to accidental or unexpected discovery, while planned change involves intentional and deliberate action. They are not the same.

Which of the Following Is FALSE