Which of the following statements about focus groups is FALSE?
A)Most focus groups consist of 8 to 12 members.
B)Respondents for groups are generally selected so that they are relatively homogeneous.
C)Firms like to recruit people who have not participated in a focus group previously.
D)Firms like to have groups in which some of the participants are friends.
E)Professional moderators tend to produce better discussion than those more intimately involved in the research.

Question

Quizplus · Accepted Answer

Firms usually avoid having participants who are friends or have close relationships with each other in focus groups because this can lead to groupthink and biased responses. It is preferred to have participants who are relatively homogeneous but not familiar with each other.

Which of the Following Statements About Focus Groups Is FALSE