Services that provide "single-source" data typically do so by
A)linking magazine readership with product purchase behavior.
B)linking lifestyle data with television viewing behavior.
C)providing purchase and lifestyle data by arbitrary geographical units.
D)linking diary panel data with television viewing habits.
E)linking television viewing behavior with scanner-based purchasing behavior data.

Question

Quizplus · Accepted Answer

The only option that links two types of data (television viewing behavior and scanner-based purchasing behavior data) in a "single-source" format is E. The other options either link different types of data (A and B) or provide data in arbitrary geographical units (C) or with diary panels (D), which are not necessarily "single-source" formats.

Services That Provide "Single-Source" Data Typically Do So by