Nielsen's SCANTRACK service DOES NOT allow clients to evaluate the effectiveness of
A)short-term promotions.
B)pricing changes.
C)new product introductions.
D)radio advertising.
E)in-store displays.

Question

Quizplus · Accepted Answer

Nielsen's SCANTRACK service is focused primarily on collecting data and providing information on in-store consumer purchases. It does not include information about radio advertising, which is outside the scope of in-store purchasing behaviors. Therefore, option D is the correct answer.

Nielsen's SCANTRACK Service DOES NOT Allow Clients to Evaluate the Effectiveness