When It Comes to Failure in the Innovation Process, Procter

When it comes to failure in the innovation process, Procter & Gamble CEOAG. Lafley suggests that the key is to __________.

A) work within a competent team so that blame is spread around among strong players
B) look for innovation in small increments, so that failure risks are small
C) fail early, fail cheaply, and don't make the same mistake twice
D) develop a tolerance for ambiguity so that failure does not personally upset you
E) avoid it by almost any means necessary, since it will irreparably harm your reputation