Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that all of the following take place except:
A) time to market is minimized.
B) development costs are kept in check.
C) new products are designed for ease of manufacture.
D) product development projects are driven by internal needs.

Question

Quizplus · Accepted Answer

Tight cross-functional integration between R&D, production, and marketing is meant to align the goals and objectives of each department towards meeting customer needs and improving the company's bottom line. Therefore, product development projects should be driven by both internal needs and external customer needs.

Tight Cross-Functional Integration Between R&D, Production, and Marketing Can Help