Unity Inc.sells novelty products to a niche market.With support from the human resources team,the customer services team handles the firm's unique brand and reaches out to specific audiences.To ensure that its product line remains strong,the company's CEO emphasizes team adherence to the ethics and policies of the organization.In this scenario,which of the following methods of employee engagement is the CEO of Unity Inc.encouraging?
A) Continuous learning
B) Opportunities for career progress
C) Recognition for accomplishments
D) Brand alignment
E) HR analytics

Question

Quizplus · Accepted Answer

Brand alignment is the process of ensuring that HR policies, practices, and programs support or are congruent with an organization's overall culture or brand, including its products and services. In this scenario, the CEO of Unity Inc. is encouraging brand alignment.

Unity IncSells Novelty Products to a Niche Market