Mass customization is usually appropriate in situations where there is the potential for delaying the task of differentiating the product for a particular customer until the last possible point in the supply network.

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Mass customization is usually appropriate in situations where it is feasible to delay differentiating the product for a particular customer until the last possible point in the supply network. This typically requires that the company reconceptualize the design of its product as well as the design and integration of the processes used for producing and delivering the product to customers. In practice, this means reconceptualizing and often reconfiguring the company's entire supply chain. But the benefits of such a comprehensive approach to operations are that the company will be able to function at maximum efficiency and to rapidly respond to customers' needs, while maintaining a minimum level of inventory.

Mass Customization Is Usually Appropriate in Situations Where There Is