Which of the following is an argument for standardized advertising?
A) Consumer tastes and preferences are universal.
B) A message that works in one nation will invariably work in every other country.
C) Advertising regulations always promote standardized advertising.
D) Many brand names are global.
E) The costs of value creation may be increased by standardized advertising.

Question

Quizplus · Accepted Answer

The fact that many brand names are global implies that it may be easier to utilize standardized advertising across different countries, as the brand is already recognizable and established in multiple regions. However, this is not necessarily an argument in favor of standardized advertising for all products or industries, as consumer tastes and preferences can still vary significantly across different markets.

Which of the Following Is an Argument for Standardized Advertising