Which of the following is a drawback of push strategies?
A) It can be expensive when the distribution channel is long.
B) It decreases interaction with consumers.
C) It does not allow consumers to be educated on the benefits of a complex product.
D) It is useful only in advanced nations where consumers are sophisticated and highly educated.
E) It can only be used to sell industrial products.

Question

Quizplus · Accepted Answer

Push strategies can be expensive when the distribution channel is long. This is because the manufacturer or seller needs to use intermediaries like wholesalers or retailers to get the product to the end-user, which can incur additional costs.

Which of the Following Is a Drawback of Push Strategies