In the context of communications strategy,pull strategies tend to be emphasized:
A) for commodities, when distribution channels are short, and when international markets are available for the product.
B) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.
C) for services, when distribution channels are long, and when international markets are available for the product.
D) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.
E) for industrial services, when distribution channels are direct and when there is a low degree of literacy.

Question

Quizplus · Accepted Answer

Pull strategies involve creating demand for a product through advertising and marketing efforts directed towards the end consumer, rather than relying solely on distribution channels to push the product to retailers. This strategy is often effective for consumer goods with long distribution channels, as it helps to build brand awareness and create demand amongst the end consumer. Additionally, the availability of print and electronic media helps to amplify the marketing message and reach a wider audience.

In the Context of Communications Strategy,pull Strategies Tend to Be