Using a popular product like Tylenol to provide a basis for introducing additional products,like Tylenol for Children or Extra-Strength Tylenol,is described by which of the following terms?
A)Concurrent engineering
B)Product platforms
C)Cellular manufacturing
D)Reverse engineering
E)Product expansion marketing

Question

Quizplus · Accepted Answer

This is an example of using a product platform, which is a common base of components, technologies, and designs that can be used to develop multiple products. In this case, Tylenol is the product platform, and Tylenol for Children and Extra-Strength Tylenol are variations or extensions of that platform.

Using a Popular Product Like Tylenol to Provide a Basis