Which of the following is not an example of an external threat to a company's future profitability?
A) likely entry of potent new competitors
B) lack of a well-known brand name with which to attract new customers and help retain existing customers
C) unfavorable shifts in buyer demographics and tastes
D) costly new regulatory requirements
E) increase(s) in interest rates

Question

Quizplus · Accepted Answer

A lack of a well-known brand name may not necessarily be an external threat but could be an internal weakness of the company. The other options listed are all external threats to a company's future profitability.

Which of the Following Is Not an Example of an External