Which of the following corporate strategies is being employed when a large grocery store purchases a dairy to supply all of the store-brand milk, yogurt, butter, and cheese?
A)Differentiation strategy
B)Conglomerate diversification
C)Vertical integration
D)Low-cost strategy
E)Functional strategy

Question

Quizplus · Accepted Answer

A vertical integration strategy involves expanding the domain of the organization into supply channels or to distributors. Vertical integration generally is used to eliminate uncertainties and reduce costs associated with suppliers or distributors.

Which of the Following Corporate Strategies Is Being Employed When