Which of the following is true of the global model?
A)It is highly responsive to consumer taste.
B)Decision making is done at a local level.
C)Customer satisfaction is high.
D)Large amount of discretion is given to the subsidiaries.
E)The products are standardized.

Question

Quizplus · Accepted Answer

The global model has been adopted by companies that view the world as one market and assume that no tangible differences exist among countries with regard to consumer tastes and preferences. A company pursuing a purely global approach tries to standardize its goods and services, and it may be less responsive to consumer tastes and demands in different countries.

Which of the Following Is True of the Global Model